Top 5 Beauty Retail iOS Apps in Romania Q4 2021

The fourth quarter of 2021 saw interesting trends in the performance of the top 5 beauty retail apps on iOS in Romania. Here’s a closer look at their weekly downloads and active user numbers.

Sephora – Beauty,Makeup,Parfum experienced a notable fluctuation in weekly downloads. The highest point was the week of November 8, with approximately 15.3K downloads, followed by a decline to around 4.8K by the end of December.

Notino: profumi e cosmetici showed a more stable trend in weekly downloads, peaking at about 1.8K in the week of November 8. The app’s weekly active users increased from 3.2K at the start of the quarter to a peak of 4.9K mid-quarter, ending the year at around 3.8K.

Douglas Parfumerie & Cosmetice saw its weekly downloads gradually rise, reaching a peak of 886 in the week of December 13.

Mein dm had a consistent performance in terms of weekly downloads, peaking at 313 in the first week of November. The app's active users increased from 1.2K at the beginning of the quarter to almost 1.8K by early December, ending the quarter with around 1.5K active users.

Marionnaud Romania showed a peak in weekly downloads at 260 in the week of November 8, before gradually declining to 79 by the end of December.

For more detailed insights and data, visit Sensor Tower.